Article 8 — Aggressive commercial practices
Unfair Commercial Practices Directive, Directive 2005/29/EC
What does UCPD Article 8 say?
Short answer, straight from the official text
A commercial practice shall be regarded as aggressive if, in its factual context, taking account of all its features and circumstances, by harassment, coercion, including the use of physical force, or undue influence, it significantly impairs or is likely to significantly impair the average consumer's freedom of choice or …
Source: Unfair Commercial Practices Directive, Directive 2005/29/EC, read 2026-10-13.
| In the act | EU 2005/29 |
| CELEX | 32005L0029 |
| Read on | 2026-10-13 |
Official text
Read from the EU Publications Office for this CELEX number. The wording stands as published; nothing here is rewritten or summarised.
A commercial practice shall be regarded as aggressive if, in its factual context, taking account of all its features and circumstances, by harassment, coercion, including the use of physical force, or undue influence, it significantly impairs or is likely to significantly impair the average consumer's freedom of choice or conduct with regard to the product and thereby causes him or is likely to cause him to take a transactional decision that he would not have taken otherwise.
Who does this apply to
The register names five roles. Open a role to see the duties this act places on it, each row with its article and its source.
Does this apply to us?
- Do ai governance rules apply to an online seller?
- Do personal data rules apply to an online seller?
- Do cross-border data rules apply to an online seller?
- Do cybersecurity rules apply to an online seller?
- Do health data rules apply to an online seller?
- Do online platforms rules apply to an online seller?
All roles in the register · All questions by role
The text is quoted from the official source and is not legal advice. A national court reads the language version that binds in its jurisdiction.
Back to the act · EU acts, read down to the national law
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